In fact more and more small business owners are using online
advertising to market their goods and services to their
target audience testing different keywords to specific pages
of their website in an attempt to get more leads from their
online advertising campaigns. And guess what? Yes small
business people are finding out that without a doubt advertising
online is the most economical way to market their goods
To do this we:
* Make sure your business is well known.
* Assure you that you are a registered business Proprietor
/ member / person world wide.
* Make sure your business activities are all and well known
to all clientele.
* Publicize your business.
* Market you worldwide through web advertisements.
* Register your company name with the word wide web (the
* Give you email addresses at your own company name to ease
your communication with your clients i.e firstname.lastname@example.org,
dot co.tz, dot co.ug dot com, dot net and many others.
* Design and publish your website according to your specifications.
How can online advertising help my small business?
Online advertising is so flexible that even small businesses
can afford to look into advertising online. Where else can
you track leads per advertising keyword? Where else can
you track the cost per lead? Where else can you track the
dollar cost per sale? Only online advertising allows you
to select the keywords for your online advertising campaign
and track the effectiveness of each and every keyword in
terms of sales and revenues. This is the ultimate power
of online advertising. You wonder why Google has become
a powerhouse in keyword based online advertising.
Why do I want to use advertising online for my web site?
First off the traffic to search engines is becoming more
valuable - how can we say such a thing? Well in the latest
quarterly earnings from Google it is stated: Aggregate paid
clicks, which include clicks related to ads served on Google
sites and the sites of our AdSense partners, increased approximately
17% over the first quarter of 2008 and increased approximately
3% over the fourth quarter of 2008. A 17 percent increase
in paid clicks over last year is significant considering
that surfers are aware of the differences between sponsored
areas and non sponsored areas in Google's search results
Having your web site advertised on a search engine is important
when you know recent findings on the habits of search engine
users. Researchers at Pennsylvania State University found
1) 80% of users typically visit only the first three results
from a search query.
2) 54% of the users views only one page of results in each
keyword search session.
3) 19% of the users view the second page of search engine
results, and less than.
4) 10% looked at the third page of search engine results.
How can we be sure that online advertising works?
According to market research sources, search engines outperform
all other online advertising media in driving visitors to
web sites. Moreover, consumers are five times more likely
to purchase products after seeing search listings versus
banner advertising. In fact, statistics show the following:
1) 77% of Internet users employ search engines more frequently
than any other online advertising media, surpassing banner
ads, Web links, and e-mail links as the leading tool for
discovering information about a product or service.
2) 84% of Internet users who are online four or more hours
each day reported they use search engines frequently to
discover Web sites and find products or services.
3) 55% of Internet users are more likely to purchase online
after seeing search listings versus 9% for banner advertising.
Is the Online Advertising industry shrinking, or is it growing
at a reduced rate?
Growth in online advertising for the first time will shrink
to single-digits in 2009, according to eMarketer - yes it
is still growing despite our world wide recession. Search
engine keyword based marketing, like Google AdWords, is
still growing at double digit growth rates. Look at the
pricing revolution online advertising news article for April.
The fact remains that there may be a big pricing revolution
in advertising online, however when you are focused on search
engine online advertising then growth is fine. More and
more business people are understanding the power and simplicity
of search engine marketing and how online advertising benefits
their business (in terms of sales). So yes the US economy
is shrinking, ever so slightly, however online advertising
(specifically search) continues to grow.
The world of online advertising can be divided into a several
different advertising options. These options are not exclusively
the only areas from which to choose, however they represent
the most popular areas within the online advertising menu.
And they are:
1. search engine advertising: more than 50% of the total
spent last year in online advertising. This relates to keyword
based search engine optimization and paid advertising via
pay per click campaigns. The three biggest sources of this
type of advertising are Google, Yahoo, and MSN. There are
plenty of additional smaller online search advertising options
but these three are the best of the best and each one has
a pay per click advertsing interface that is simple to use.
Just in case you are wondering the big three search engines
represent 98% of the entire search advertising market. Get
it correct with the big three search engines and you are
getting it right with 98% of your keyword based search audience.
The great thing about search engines is that they make it
so easy to purchase traffic. In fact online advertising
has now become as easy as click, setup, and pay. All you
need to do is select the appropriate keyword(s) for your
service offerings, select the geographic region you want
to represent, and away you go. Note that search advertising
is paid per visitor so if your ad is not clicked on you
pay nothing. How would you like to buy a billboard on the
road that you only pay when someone calls you. Experts refer
to this type of online advertising as an outstanding deal.
Even google will give you free credit card processing for
all the goods you sell online providing you are purchasing
traffic from them and providing your ROI (return on investment)
is less than or equal to 1,000 percent. Even Google thinks
you should be able to make ten times your online advertising
spend in total revenues. That says something right there.
2. display ads: 21% of the total online advertising last
year and falling fast. Banner or contextual advertising
is not popular and is not working, even at these cheap cost
per thousand impression rates. Here you rent space on a
web site and if you get lots of visitors to your site great
since you pay for the space and not for the visitors. This
is not the best way to advertise, but there are plenty of
places to get CPM deals in the $0.60 or lower range so why
not pay next to nothing and see what sticks.
3. classified advertising: 17% of all spending last year
or just over $4 billion dollars spent on classified advertising.
So next time you say classifieds are not for your company
or service offering you better think again. In terms of
dollars spent last year classifieds came in at roughly one
third of the amount spent on keyword based search. Classified
ads run at a cost per space and not for visitors directed
to your website so again you are paying per thousand page
impressions whether people click on your ad or not.
4. lead generation: 6% of all advertising spending last
year, or over $1.4 billion dollars. It is interesting to
see Google use lead generation in some cases since we all
know Google is getting short end of the stick on their paid
keyword based advertising (per click). How do we know that?
Well if I am a company and I spend $1 to make $3 from traditional
advertising (TV, radio, newspaper) and now I am spending
money with Google to the tune of $1 for each $9 in revenues
then it stands to reason that Google is getting the sorry
end of the stick compared to the cost of traditional advertising.
Some argue this is exactly why keyword based search advertising
is destined to grow.
5. rich media: 4% of all spending last year or almost $1
billion dollars. This sort of relates to display ads, except
that these ads are video targeted and most networks know
that the targeting aspect alone will improve conversion
rates. In advertising the better the targeting the higher
value and the greater the advertising revenues. Could this
be why Google bought youtube for over $1.5 billion dollars?
6. email: holding on at 2% of total online advertising
last year. Hard to believe email advertising accounted for
$500 million dollars in revenues last year. That is a lot
of money spent on email advertising.
Why is search online advertising valuable to you?
Search online advertising brings keyword based search traffic
to your door. Keyword based search brings exactly your targeted
audience to your ad message.
Technology experts predict that more and more people will
access the Internet at a higher speed than ever before and
this added speed makes getting audio or video news and information
simple and fast. Keyword based video advertising will get
increasingly popular as the cost of broadcasting that video
over the Internet falls and as more and more people can
see that video clearly (as a result of increasing access
speeds). How neat would that be if we could see a video
of the product or service before we actually bought it,
or see the people behind the company that sell us that "catalytic
converter". Online advertising via video feeds to your
cellphone from live or recorded messages are only a moment
away. Technology is moving so fast even the online advertising
industry can barely come up with applications that meet
the changing (and better) Internet technologies. The future
of online advertising looks bright and very exciting to
be sure. It is up to you to make sure you understand the
changes that are taking place and up to you to become part
of the online advertising boom.
How can you make online advertising easy to understand?
Online advertising is made easy by the search engines.
Put it this way, if you can read then you can get your product
or service on any of the big three search engines in less
than ten minutes. All you have to do is open an account
at Google or Yahoo or MSN and away you go. It doesn't get
any easier than that. They have experts who help you every
step of the way, and quite frankly their advertising programs
are so user friendly it is incredible. Online advertising
made easy.contact Isolutions Kenya
Kenya Advertising Websites- check www.southern-sudan.com:
Muranga County - O- class adverting