Online advertising in Kenya
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Kenya an Kenya internet advertising company
In fact more and more small business owners are using
online advertising to market their goods and services
to their target audience testing different keywords to
specific pages of their website in an attempt to get more
leads from their online advertising campaigns. And guess
what? Yes small business people are finding out that without
a doubt advertising online is the most economical way
to market their goods or services.
To do this we:
* Make sure your business is well known.
* Assure you that you are a registered business Proprietor
/ member / person world wide.
* Make sure your business activities are all and well
known to all clientele.
* Publicize your business.
* Market you worldwide through web advertisements.
* Register your company name with the word wide web (the
internet)
* Give you email addresses at your own company name to
ease your communication with your clients i.e yourname@yourcompanyname.co.ke,
dot co.tz, dot co.ug dot com, dot net and many others.
* Design and publish your website according to your specifications.
How can online advertising help my small business?
Online advertising is so flexible that even small businesses
can afford to look into advertising online. Where else
can you track leads per advertising keyword? Where else
can you track the cost per lead? Where else can you track
the dollar cost per sale? Only online advertising allows
you to select the keywords for your online advertising
campaign and track the effectiveness of each and every
keyword in terms of sales and revenues. This is the ultimate
power of online advertising. You wonder why Google has
become a powerhouse in keyword based online advertising.
Why do I want to use advertising online for my web
site?
First off the traffic to search engines is becoming more
valuable - how can we say such a thing? Well in the latest
quarterly earnings from Google it is stated: Aggregate
paid clicks, which include clicks related to ads served
on Google sites and the sites of our AdSense partners,
increased approximately 17% over the first quarter of
2008 and increased approximately 3% over the fourth quarter
of 2008. A 17 percent increase in paid clicks over last
year is significant considering that surfers are aware
of the differences between sponsored areas and non sponsored
areas in Google's search results page.
Having your web site advertised on a search engine is
important when you know recent findings on the habits
of search engine users. Researchers at Pennsylvania State
University found that:
1) 80% of users typically visit only the first three
results from a search query.
2) 54% of the users views only one page of results in
each keyword search session.
3) 19% of the users view the second page of search engine
results, and less than.
4) 10% looked at the third page of search engine results.
How can we be sure that online advertising works?
According to market research sources, search engines
outperform all other online advertising media in driving
visitors to web sites. Moreover, consumers are five times
more likely to purchase products after seeing search listings
versus banner advertising. In fact, statistics show the
following:
1) 77% of Internet users employ search engines more frequently
than any other online advertising media, surpassing banner
ads, Web links, and e-mail links as the leading tool for
discovering information about a product or service.
2) 84% of Internet users who are online four or more
hours each day reported they use search engines frequently
to discover Web sites and find products or services.
3) 55% of Internet users are more likely to purchase
online after seeing search listings versus 9% for banner
advertising.
Is the Online Advertising industry shrinking, or is it
growing at a reduced rate?
Growth in online advertising for the first time will
shrink to single-digits in 2009, according to eMarketer
- yes it is still growing despite our world wide recession.
Search engine keyword based marketing, like Google AdWords,
is still growing at double digit growth rates. Look at
the pricing revolution online advertising news article
for April. The fact remains that there may be a big pricing
revolution in advertising online, however when you are
focused on search engine online advertising then growth
is fine. More and more business people are understanding
the power and simplicity of search engine marketing and
how online advertising benefits their business (in terms
of sales). So yes the US economy is shrinking, ever so
slightly, however online advertising (specifically search)
continues to grow.
The world of online advertising can be divided into a
several different advertising options. These options are
not exclusively the only areas from which to choose, however
they represent the most popular areas within the online
advertising menu. And they are:
1. search engine advertising: more than 50% of the total
spent last year in online advertising. This relates to
keyword based search engine optimization and paid advertising
via pay per click campaigns. The three biggest sources
of this type of advertising are Google, Yahoo, and MSN.
There are plenty of additional smaller online search advertising
options but these three are the best of the best and each
one has a pay per click advertsing interface that is simple
to use. Just in case you are wondering the big three search
engines represent 98% of the entire search advertising
market. Get it correct with the big three search engines
and you are getting it right with 98% of your keyword
based search audience. The great thing about search engines
is that they make it so easy to purchase traffic. In fact
online advertising has now become as easy as click, setup,
and pay. All you need to do is select the appropriate
keyword(s) for your service offerings, select the geographic
region you want to represent, and away you go. Note that
search advertising is paid per visitor so if your ad is
not clicked on you pay nothing. How would you like to
buy a billboard on the road that you only pay when someone
calls you. Experts refer to this type of online advertising
as an outstanding deal. Even google will give you free
credit card processing for all the goods you sell online
providing you are purchasing traffic from them and providing
your ROI (return on investment) is less than or equal
to 1,000 percent. Even Google thinks you should be able
to make ten times your online advertising spend in total
revenues. That says something right there.
2. display ads: 21% of the total online advertising last
year and falling fast. Banner or contextual advertising
is not popular and is not working, even at these cheap
cost per thousand impression rates. Here you rent space
on a web site and if you get lots of visitors to your
site great since you pay for the space and not for the
visitors. This is not the best way to advertise, but there
are plenty of places to get CPM deals in the $0.60 or
lower range so why not pay next to nothing and see what
sticks.
3. classified advertising: 17% of all spending last year
or just over $4 billion dollars spent on classified advertising.
So next time you say classifieds are not for your company
or service offering you better think again. In terms of
dollars spent last year classifieds came in at roughly
one third of the amount spent on keyword based search.
Classified ads run at a cost per space and not for visitors
directed to your website so again you are paying per thousand
page impressions whether people click on your ad or not.
4. lead generation: 6% of all advertising spending last
year, or over $1.4 billion dollars. It is interesting
to see Google use lead generation in some cases since
we all know Google is getting short end of the stick on
their paid keyword based advertising (per click). How
do we know that? Well if I am a company and I spend $1
to make $3 from traditional advertising (TV, radio, newspaper)
and now I am spending money with Google to the tune of
$1 for each $9 in revenues then it stands to reason that
Google is getting the sorry end of the stick compared
to the cost of traditional advertising. Some argue this
is exactly why keyword based search advertising is destined
to grow.
5. rich media: 4% of all spending last year or almost
$1 billion dollars. This sort of relates to display ads,
except that these ads are video targeted and most networks
know that the targeting aspect alone will improve conversion
rates. In advertising the better the targeting the higher
value and the greater the advertising revenues. Could
this be why Google bought youtube for over $1.5 billion
dollars?
6. email: holding on at 2% of total online advertising
last year. Hard to believe email advertising accounted
for $500 million dollars in revenues last year. That is
a lot of money spent on email advertising.
Why is search online advertising valuable to you?
Search online advertising brings keyword based search
traffic to your door. Keyword based search brings exactly
your targeted audience to your ad message.
Technology experts predict that more and more people
will access the Internet at a higher speed than ever before
and this added speed makes getting audio or video news
and information simple and fast. Keyword based video advertising
will get increasingly popular as the cost of broadcasting
that video over the Internet falls and as more and more
people can see that video clearly (as a result of increasing
access speeds). How neat would that be if we could see
a video of the product or service before we actually bought
it, or see the people behind the company that sell us
that "catalytic converter". Online advertising
via video feeds to your cellphone from live or recorded
messages are only a moment away. Technology is moving
so fast even the online advertising industry can barely
come up with applications that meet the changing (and
better) Internet technologies. The future of online advertising
looks bright and very exciting to be sure. It is up to
you to make sure you understand the changes that are taking
place and up to you to become part of the online advertising
boom.
How can you make online advertising easy to understand?
Online advertising is made easy by the search engines.
Put it this way, if you can read then you can get your
product or service on any of the big three search engines
in less than ten minutes. All you have to do is open an
account at Google or Yahoo or MSN and away you go. It
doesn't get any easier than that. They have experts who
help you every step of the way, and quite frankly their
advertising programs are so user friendly it is incredible.
Online advertising made easy.contact Isolutions Kenya
Kenya Advertising Websites- check www.southern-sudan.com
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